News Release: Mochila Welcomes Children’s Apparel Brand Pink Chicken

Pink Chicken selects Mochila as its trusted 3PL partner for fulfillment and logistics needs across ecommerce, omnichannel, and reverse logistics.

Corey Sharkey
September 19, 2024
Pink Chicken Selects Mochila as Its New 3PL Partner

Mochila Fulfillment, a unique 3PL coupling a sophisticated infrastructure with a boutique feel and powered by a proprietary technology platform built in-house, is the new fulfillment provider of choice for apparel brand Pink Chicken.

Mochila was chosen from among other 3PL provider options as Pink Chicken aims to continue its growth by streamlining and modernizing its apparel fulfillment processes. New York-based Pink Chicken now takes advantage of Mochila’s strategic network of five locations throughout North America, including its Blackwood, New Jersey distribution center, as it continues to innovate, expand, and provide its clients with superior customer experiences.

“We are so pleased to welcome Pink Chicken as our newest partner, and to have earned their confidence and trust throughout the search process as they sought a 3PL partner with the type of technology, sophistication, and complexity of a large organization, but the flexibility, agility, and accessibility of a smaller boutique operation,” said Mochila CEO and founder Jim Sharkey. “We look forward to working together to provide the type of worry-free fulfillment our longtime partners enjoy, as well as value-add services like embroidery and other apparel-specific fulfillment services that are important to premium apparel brands like Pink Chicken.”  

About Mochila Fulfillment

Mochila is not a typical 3PL company. Led by supply chain and logistics veteran Jim Sharkey, it’s a team of supply chain experts, mathematicians, and computer scientists with prior experience at Amazon, Microsoft, and Google. Working side-by-side with clients in the apparel, beauty, and home goods spaces, Mochila leverages its deep expertise and powerful infrastructure to anticipate and overcome the inevitable challenges that arise in managing clients’ ecommerce fulfillment.

Mochila’s smart solutions are built to scale - thoughtfully developed based on math, physics, and operations principles, and successfully implemented in our warehouses aided by our proprietary technology and decades of on-the-ground operations experience.

With fulfillment centers optimally located across North America - including the US West Coast, Midwest, South, and East Coast, as well as in Mexico - the Mochila network is strategically positioned to get clients’ products into customers’ hands quickly, with delivery typically in 2 days or less.


About Pink Chicken

Pink Chicken makes getting dressed effortless by delivering no-fuss, always stylish collections beloved by both parent and child. Their sunny collections of bright block prints, vintage-inspired patterns and not-so-basic basics take you from park to playdate and beach to barbecue. CEO Stacey Fraser founded Pink Chicken in 2006, and the creation of her own children’s apparel line was the culmination of a 15 year career involved in every aspect of children’s clothing design, working with companies including Ralph Lauren, babyGap, Tommy Hilfiger, and Old Navy. 

Shop Pink Chicken at one of their eight boutiques throughout the country - including New York City, Amagansett, Santa Monica, Raleigh, Bethesda Charleston, and Savannah -  as well as online at www.pinkchicken.com, and via independent stores and catalogs nationwide.

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